The Qur’aanic aayat: “This worldly life is but play and amusement….” in fact denounces such futility and play. At the end of the aayat, it is said: “And, the Aakhirah is best for those who fear. What have you no sense?” In other words, those who opt for the play and amusement preferring it to the abode of the Aakhirah lack intelligence. The aayat in question as well as many other verses and numerous Aahadith condemn futility and the play and amusement of this world.
The idiomatic expression as appearing in the aayat clearly conveys disgust for the play and amusement of the world. On the contrary the Nike advertisement conveys by its style and tenor encouragement for the futility of this world. those versed in Qur’aanic Arabic will readily understand the meaning the aayat conveys.